The event app is gaining traction in the events industry today due to its sheer convenience of use and its rich features. If you do not know what this solution is, it’s simply a mobile app designed specifically for your event that can be downloaded from the App Store or Play Store. Since most of your attendees have a smartphone or tablet, you can give them the chance to explore your event through this type of app.
Here are four features of the event app that many event organizers are slowly adopting in terms of technology used in events:
1. Lead Capture
Lead capture is one of the most sought after features of the event app. For hosted buyer and networking events, your attendees would require tools to gain new leads and store their data easily. The old-school method would be to collect business cards or write down information on paper. With an event app with lead capture capabilities, however, your attendees simply need to scan QR codes found on badges and they can instantly store personal details and even the picture of their newfound leads. This would be very helpful to associate faces with names – one of the most frustrating challenges when sorting out business cards.
For events like conferences and symposiums, there would usually be invited speakers who will talk about a certain topic. To encourage audience interaction, attendees may be given the chance to ask questions to the speaker to explore a topic more in-depth or to resolve any doubts. Another outdated method to collect questions is to allow attendees to come forward to a microphone on the side of the stage to address a question to the speaker. This is no longer necessary with an event app! Your attendees simply need to write down questions on their mobile devices and a moderator can then curate the questions and show them on a big screen for the speaker to answer.
3. Live Polls
One of the reasons why the event app is so popular is that it is meant to increase attendee engagement. Live polling is another top feature of this type of app to solicit information from the audience. When the speaker would want to know how the audience feels about a topic, he can conduct a live poll on the spot. Results can also be shown on the big screen for attendees to gain insights and better understanding. The live poll function can also be integrated with the event planning software for Mac.
4. Selfie Frame
Last but not the least, a selfie frame that is designed specifically for the event can be another top feature of the event app. It allows your attendees to take selfies that are graphically designed according to the event. They can then post these customized pictures to their social media channels to generate more buzz about your event. You should take advantage of this feature, especially that social media is taking the world by storm today.
To find out about specific solutions for attendance and registration, read more about the event attendance software.